25 Events
5 Venues
3 Brands
For six years I worked alongside an incredibly talented team who worked to create, design, and execute
comprehensive experiences for event decor programs for the world’s largest sporting events and venues.
All work is presented below as part of the team at Infinite Scale (2016-2022).
Project Images courtesy of Infinite Scale.
2022 Bridgestone NHL® Winter Classic
Minneapolis, Minnesota
In 2020, Infinite Scale supported the NHL's effort to bring the annual spectacle to the heart of Texas. Drawing inspiration from western textures and ranch architecture we transformed the iconic Texas State Fairgrounds into the 'Winter Classic Ranch.' Created by over 450 unique pieces of art, across 5 venues, the end result was the second-most attended game in NHL History (85,630). Intermissions showcased real livestock and entertainment from country music groups Midland and Dan + Shay. Capping off the one-of-a-kind experience with a 4-2 home victory for the Stars.
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NHL Winter Classic Branding: NHL Creative Services + Fanbrandz
Nashville Predators & Dallas Stars Team Branding: Adidas
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Venues: Cotton Bowl Stadium, NHL Pregame Presented by Truly Hard Seltzer (Texas State Fairgrounds), Omni Hotel Dallas, New Years Eve Bash (American Airlines Center)
NHL® Outdoors at Lake Tahoe
The decision to cancel two planned NHL outdoor games in 2021 didn’t stop the NHL from once again reinventing what outdoor hockey could look like – and employing Infinite Scale’s support toward creating that vision. Without the ability to welcome fans into a baseball, football, or soccer stadium, the league explored placement on a new surface with a very different backdrop.
NHL Outdoors at Lake Tahoe positioned a weekend of regular season hockey beyond any existing enclosure. On February 20th & 21st, nestled on the 18th fairway at the Edgewood Tahoe Resort golf course in Stateline, Nevada, with the stunning backdrop of North America’s largest alpine lake and the Sierra Nevada range, two truly spectacular games changed how sports are presented.
The graphic system takes queues from resort mountain town architecture, national park signage, and the Lake Tahoe landscape. Creating an immersive environment anchored by the "resort chalet" just 50ft from the banks of Lake Tahoe.
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NHL Outdoors Branding: NHL Creative Services
Team Branding: Adidas (Reverse Retro)
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Venues: Edgewood Tahoe Resort 18th Fairway
CFP 2018 National Championship
Hosted in Atlanta at the brand new Mercedes-Benz Stadium, a yet to be completed venue brought a flurry of new challenges during planning + development. But with a clear vision from all stakeholders we were able to deliver another winning system. The look + décor was inspired by the iconic Atlanta music scene, and it's similarities to college football's biggest stage. The system featured glowing spotlight patterns, smoke illuminated players, and dimensionalized wordmarks using specific color tones of the CFP trophy bringing the trophy + 'bling' to life.
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Venues: Mercedes-Benz Stadium, 6 Hotels, Championship Tailgate (International Plaza), Hartsfield–Jackson Atlanta International Airport
ASU Student Athletic Traning Center
in 2017, Arizona State University was developing a brand new athletic facility for its athletes and wanted to redefine the athletic training experience during the process. The goal was to develop a motivational space for current players and for the space to be used as a recruitment tool for prospective players. The ASU Student Athletic Training Facility graphics system spans from code signage to super graphics inspired by the desert landscape of Arizona and the university brand. The perfect blend of these two inspirations can be seen in the lobby area, which features the actual topographic information of the region to create bold, routed, wood-feature walls, and the ASU logos thoughtfully integrated into each area. Additionally, graphics are integrated into architectural features and respond to room purposes by differentiating branding, color, and image intensity with overall room saturation.
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Awards: SLC 100 Show: Honorable Mention // Cincinnati Design Awards: Honorable Mention
Timberwolves and Lynx Courts at
Mayo Clinic Square
The Courts at Mayo Clinic serve as home-base to the Minnesota Timberwolves and Lynx, based in Minneapolis, as well as the leagues’ support staff and administrators. State-of-the-art facilities include dual practice courts, locker rooms, office space, a fan experience center where trophies and Minnesota basketball memorabilia are on 24-hour display as well as hydrotherapy tubs and designated sports medicine center.
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Work showcase during time at both Dimensional Innovations and Infinite Scale (2014-2015)
