St. Bonaventure Bonnies

We are thrilled to partner with St. Bonaventure to help usher in a new era of Bonnies athletics. Our goal for this project was to create an evolution of their brand that still honors its history, while focusing on simplification & legibility for the digital world. The new primary mark uses the crest that's been present in the brand for over 20 years, and energizing it with a more ferocious wolf. This rebrand's highlight is the refreshed wordmarks, a new script, and the "three-era" B that honors its storied basketball history—giving them a full arsenal of marks that provide them versatility in the marketplace & opportunity for customization across athletics.